Jonathon is a highly experienced art director and graphic designer with over 25 years of industry experience. His passion, skills, and knowledge have helped him collaborate with a wide range of clients in the music, fashion, editorial, and advertising industries. He co-founded Blue Source and Village Green agencies, both of which gained notoriety for their iconic graphic design work. Jonathon also served as Art Director for the legendary London nightclub Fabric for over ten years. His extensive experience in both commercial and cultural industries has helped him become a highly respected creative in the field.
Temporary website. Main website under construction.
Hired by Healthy Yummies to deliver a unique and dynamic branding campaign that would set them apart from their competitors. The goal was to develop a modular system that could be used across all channels and formats, reflecting the company's passion for music and art. To achieve this, I drew inspiration from the pop art movement of the 1960s, resulting in a colourful and exciting brand that truly stands out.
Healthy Yummies
Commissioned to design and art-direct a pan-European ad campaign for Nike replica football shirts. Inspiration for the concept came from movie action posters, which I thought would be perfect to showcase the star players of the featured top European clubs. The final product was displayed on billboards and posters in football stadiums across Europe, and I am proud to say that it was a huge success.
Nike. Replica Football Kits
I had the privilege of collaborating with the legendary electronic group Leftfield on their album campaigns. Together, we created a concept and design that incorporated memorable imagery reflective of the band's multifaceted musical and cultural inspirations. It was a pleasure to work closely with them to bring their vision to life.
Colombia Records. Leftfield
Tasked with the brief to design a vibrant billboard and promotional campaign for the global tour of Visionquest, an independent electronic record label. Drawing inspiration from the enigmatic nature of travel and exploring unfamiliar territories, I crafted a concept that was both captivating and thought-provoking. It was an exciting challenge, and I relished the opportunity to bring my creativity to the project.
Visionquest Records
I had the opportunity to collaborate with Brian Molko from the band Placebo to develop the concept and design for their album campaigns. The creative brief required me to create imagery that was a little unsettling and thought-provoking to complement the band's music that explores themes such as drug addiction, codependency, violence, and sexuality.
Virgin Records. Placebo
Commissioned to deliver a press and billboard campaign for Westfield called "Fashion Lives". The aim of the campaign was to encourage fashion-forward women to visit Westfield and break free from the grey monotony of the high street experience. My concept was inspired by the transition from bleak winter into spring-time.
Westfield
I had the pleasure of collaborating with photographer David Hughes on a 12-page fashion story for a Berlin-based art and fashion magazine. Our inspiration for the project was drawn from the themes of Paganism and Nature, and we were both excited to explore these concepts through our work. It was a great opportunity to push our creative boundaries and produce something unique.
032c Magazine
Over the course of ten years, I had the privilege of being a part of the leadership team for the legendary London nightclub, Fabric. One of my main responsibilities was to develop and execute the club's visual identity during this time, ensuring that all design elements reflected the venue's uncompromising underground ethos. It was a challenging but incredibly rewarding experience, and I'm proud to have been a part of such an iconic institution.
